Jill Griffin 2016-11-01T13:57:09+00:00

Project Description

Jill GriffinJill Griffin

The Loyalty Maker

Jill Griffin is the southern-speaking customer loyalty expert who empowers executives to grow their employees into armies of “Loyalty Makers.”  Clients served include Microsoft, Dell, Toyota, Novell Software, Marriott, Ford Motor Company, Radisson, Subaru, Sears/Kmart, Wells Fargo, Western Union, and Sprint.

Jill’s fascination with why people buy began in the 1960’s when she scoured the mom ‘n pop stores in her small North Carolina home town.  These childhood experiences unleashed her life-long quest for learning “What makes customers loyal?”

Jill is an award-winning loyalty book author, customer experience strategist, speaker, corporate board director of Luby’s/Fuddruckers, and board trustee of the University of South Carolina Moore School  of Business.  Jill is author of three books:  Customer Loyalty  which was chosen as a Harvard “Working Knowledge” book and has been translated into eight languages, Customer Winback (co-authored) and Taming the Search-and-Switch Customer, named a “Top Business Book” by The Miami Herald.

Jill is a Magna Cum Laude graduate and Distinguished Alumna recipient of the University of South Carolina Moore School of Business from which she earned her MBA and Bachelor degrees in Business. Jill has served on the marketing faculty at the University of Texas McCombs School of Business.  Through the years, her books have been adopted as teaching and resource texts by University of Texas and Northwestern University as well as other business schools across the U.S.

Jill began her career in brand management at RJR/Nabisco where she rose to manage the corporation’s largest brand, Winston.

Jill’s most recent pleasure is to serve as Chairman of  The Austin Convention and Visitors Bureau.  Afterall, what’s more fun than marketing Austin, Texas!

Topic Titles

Customer Loyalty: How to Earn It, How to Keep It

Customer Winback: How to Recapture Lost Customers and Keep Them Loyal

Turning Call Center Agents into Loyalty Makers

Earning Customer Referrals: How to Turn Customers Into Advocates

Delivering the “Wow” Customer Experience

Taming the Search-and-Switch Customer

Inside the Loyalty Laboratory: Building Customer Relationships that Last

Escaping The Commodity Trap: Earning Customer Loyalty in a Low-Bid World

Selling By Serving

Heart, Hustle and Heroes: Getting Top Performance From Your Customer Team


Customer Loyalty: How to Earn It, How to Keep It

Customer Winback: How to Recapture Lost Customers and Keep them Loyal

Taming the Seach & Switch Customer: Earning Customer Loyalty in a Compulsion-to-Compare World

List of Past Clients

  • Aramark
  • Advanced Micro Devices
  • American Public Power Association
  • Austin Energy
  • Basic American Foods
  • Cambridge Technology
  • Partners
  • Cendant Corporation
  • Cisco Systems
  • Clairol
  • Conference Board
  • Days Inn
  • Dell
  • Dey Pharmaceuticals
  • Federal Reserve Bank
  • Ford Motor Company
  • Ford Minority Dealers Council
  • Hewlett-Packard
  • Hyatt Hotels
  • IBM
  • Inc. Magazine
  • Marriott Hotels
  • Microsoft
  • Motorola
  • National Auctioneers Association
  • Pervasive Software
  • Planetree Healthcare Alliance
  • Radisson Hotels
  • Raytheon Aircraft
  • Scottish Tourism
  • Sprint
  • Subway (National Franchising Organization)
  • Sun Microsystems
  • Toyota
  • National Toy Retailers Association
  • Texas Public Power Association
  • U.S. Navy
  • Wells Fargo Bank
  • Wingate Inns