Project Description

Jill Griffin

The Loyalty Maker

Jill Griffin is the southern-speaking customer loyalty expert who empowers executives to grow their employees into armies of “Loyalty Makers.”  Clients served include Microsoft, Dell, Toyota, Novell Software, Marriott, Ford Motor Company, Radisson, Subaru, Sears/Kmart, Wells Fargo, Western Union, and Sprint.

Jill’s fascination with why people buy began in the 1960’s when she scoured the mom ‘n pop stores in her small North Carolina home town.  These childhood experiences unleashed her life-long quest for learning “What makes customers loyal?”

Jill is an award-winning loyalty book author, customer experience strategist, speaker, corporate board director of Luby’s/Fuddruckers, and board trustee of the University of South Carolina Moore School  of Business.  Jill is author of three books:  Customer Loyalty  which was chosen as a Harvard “Working Knowledge” book and has been translated into eight languages, Customer Winback (co-authored) and Taming the Search-and-Switch Customer, named a “Top Business Book” by The Miami Herald.

Jill is a Magna Cum Laude graduate and Distinguished Alumna recipient of the University of South Carolina Moore School of Business from which she earned her MBA and Bachelor degrees in Business. Jill has served on the marketing faculty at the University of Texas McCombs School of Business.  Through the years, her books have been adopted as teaching and resource texts by University of Texas and Northwestern University as well as other business schools across the U.S.

Jill began her career in brand management at RJR/Nabisco where she rose to manage the corporation’s largest brand, Winston.

Jill’s most recent pleasure is to serve as Chairman of  The Austin Convention and Visitors Bureau.  Afterall, what’s more fun than marketing Austin, Texas!