Kelly McDonald 2016-11-01T13:57:14+00:00

Project Description

Kelly McDonaldKelly McDonald

How To Grow Business With People Not Like You

Kelly McDonald is a nationally recognized marketing expert, with deep specialization in diversity marketing and business trends.  She was named #1 on Successful Meetings magazine’s list of “26 Hot Speakers”.

Kelly is the author of two books.  Her first, “How to Market to People Not Like You”, was #7 on the list of Bestselling Business Books of 2011 and her latest book is titled “Crafting the Customer Experience for People Not Like You”.

She has been featured on CNBC, in BusinessWeek, on CNNMoney.com and on Sirius/XM Radio.  She works with clients such as Toyota, Harley-Davidson, Sherwin-Williams, State Farm and Miller/Coors. Her company, McDonald Marketing, has twice been named one of the top advertising agencies in the U.S. by Advertising Age magazine.

As a professional speaker to businesses and organizations, Kelly shares marketing insights and teaches strategies and tactics for cultivating diverse consumers emotionally, rationally and with cultural relevance. Her topics are always customized to the specific industry and localized geographically as appropriate.

Kelly is a member of the National Speakers Association.

Topic Titles

Crafting the Customer Experience for People Not Like You

How To Market To People Not Like You

Come Together: How to Work with Someone Much Older or Younger than You

Changing Demographics

Mommy Marketing: How To Reach The Hearts, Minds, and Wallets of Today’s Modern Mom

Books

Crafting the Customer Experience for People Not Like You

How To Market To People Not Like You

List of Past Clients

  • Siemens
  • State Farm Insurance
  • AgFirst Farm Credit Bank
  • Baxter Healthcare
  • True Value
  • Principal Financial Group
  • Harley Davidson
  • Independent Insurance Agents of America
  • Destination Marketing Association International
  • National Rural Electric Cooperative Association
  • Franchise Update Inc.
  • Automotive Specialty Products Alliance