Ross Bernstein 2016-11-01T13:57:06+00:00

Project Description

Ross BernsteinRoss Bernstein

Sports Performance Expert: The Champion’s CODE

Ever wonder why certain teams win consistently, whereas others come up short? Ross explains WHY — in an engaging, high energy, and visually entertaining style that’s designed to improve YOUR organization’s productivity, morale, and bottom-line profitability…

The best-selling author of nearly 50 sports books, Ross Bernstein is an award-winning business speaker who helps companies and organizations perform more like CHAMPIONS. Ross and his books have been featured on thousands of television and radio programs over the past 20 years, including CNN, MSNBC, CBS This Morning, FOX News, Bloomberg, ESPN, Sports Illustrated and the CBC, as well as in the Wall Street Journal, New York Times, L.A. Times, USA Today, and Maxim Magazine.

Ross’ signature program, “The Champion’s Code: Life Lessons of Ethics & Accountability from the Sports World to the Business World,” is based on more than six years of research that resulted in two critically acclaimed series of sports-business books. The first examines how and why certain teams win world championships; while the other chronicles the unwritten and unspoken rules in the world of sports, or “codes” as they are known, which explores the fine line between cheating and gamesmanship — and the consequences involved when that line is crossed.

Ross interviewed more than 1,000 professional athletes and coaches for the six books and along the way he saw some fascinating patterns, metrics and trends develop among certain individuals who possessed a very unique DNA. For these unique individuals, or “champions,” it wasn’t always about winning, it was about following their moral compass in order to play the game the right way — with respect and integrity — in order to achieve success. In his presentation, Ross identifies upwards of 100 unique characteristics and traits that are common among champions, which he then ties into poignant life lessons and inspirational stories that relate back to his client’s event theme and desired learner outcomes.

Based largely on the “Good to Great” ideology of how the best companies are able to separate themselves from the rest of the pack through dynamic leadership and extraordinary customer service, Ross’ program reinforces the concept that individuals win games, but TEAMS win championships. Momentum, roles, buy-in, motivation, consistency, sacrifice, trust, chemistry, work-ethic, innovation, karma, and being humble — they’re all a part of what it takes to become the best of the best — a champion both on and off the field.

So… who are the champions in your organization? Let Ross customize a keynote (from one to six hours) to kick off your next annual conference, corporate event, or sales meeting — his PASSION and energy is contagious and he’d LOVE to be a member of YOUR team for the day!

Topic Titles

“The Champion’s Code: Life Lessons of Ethics & Accountability from the Sports World to the Business World”

List of Past Clients

  • Accenture
  • 3M
  • United Health
  • Mitsubishi/Caterpillar
  • Wells Fargo
  • Allianz
  • Tempur-Pedic
  • Boston Scientific
  • The Mayo Clinic
  • John Deere
  • State Farm Insurance
  • Thomson Reuters


Wearing the C: Leadership Secrets of Hockey’s Greatest Captains

Raising Lombardi: What it Takes to Claim Football’s Ultimate Prize

Raising Stanley: What it Takes to Claim Hockey’s Ultimate Prize

World Series Winners: What It Takes To Claim Baseball’s Ultimate Prize

The Code: The Unwritten Rules of Fighting and Retaliation in the NHL

The Code: Baseball’s Unwritten Rules and Its Ignore-at-Your-Own-Risk Code of Conduct

The Code: Football’s Unwritten Rules and Its Ignore-at-Your-Own-Risk Code of Honor

America’s Coach: Life Lessons & Wisdom for Gold Medal Success; A Biographical Journey of the Late Hockey Icon Herb Brooks